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Tuesday, March 16 • 9:30am - 10:30am
Is Too Much Math Killing Marketing?

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Breakthrough marketing used to come from creative genius, from big ideas, from empathy with customers. But now all the attention goes to rigorous testing and algorithmic approaches to customer insight. So is the science driving out creativity - or are we focused on the wrong kind of maths?

Tuesday March 16, 2010 9:30am - 10:30am CDT
Hilton C Hilton Hotel

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