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Tuesday, March 16 • 4:10pm - 5:10pm
Brand 2.0: Elevating an Icon Using Next-Gen Technologies

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How do you convert a classic, iconic brand into an interactive experience using next-generation technologies? Using examples from National Geographic and Barnes & Noble, this session will explore how to celebrate 21st century innovations without compromising historic brands.
http://my.sxsw.com/events/event/838

Tuesday March 16, 2010 4:10pm - 5:10pm CDT
Hilton D Hilton Hotel

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