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Monday, March 15 • 12:30pm - 1:30pm
Digital's Emerging Role In Unconsumption

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''Buy one, give one'' isn't a campaign for charity. It's one facet of the massive values correction that recession-rewired consumers are making. Learn how the digital channel is driving the trend in consumer goods' reuse and repurposing, and why brands should embrace unconsumption for both CSR and ecommerce initiatives.
http://my.sxsw.com/events/event/470

Monday March 15, 2010 12:30pm - 1:30pm CDT
10AB Austin Convention Center

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