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Friday, March 12 • 2:00pm - 3:00pm
Organizational Pitfalls on the Path to Multichannel Experience

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Customers expect the same treatment from a company, whether they interact with it through a physical store, website, or mobile device. We relish simplifying these experiences yet often ignore critical institutional barriers of the organizations we serve. This panel flags five critical pitfalls on the path to Multichannel integration.

Friday March 12, 2010 2:00pm - 3:00pm CST
19B Austin Convention Center

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