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Friday, March 19 • 2:00pm - 3:00pm
CLE 3 - Merch: Rights in the Unhummable

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For bands, merchandising has long been a dependable source of income. For record labels facing declining music revenue, and for promoters as well, leveraging bands' brands to generate income is becoming ever more attractive. For all concerned, selling merch - products other than music, such as apparel, posters, programs and accessories...
http://my.sxsw.com/events/event/3478

Friday March 19, 2010 2:00pm - 3:00pm CDT
17AB Austin Convention Center

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