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Saturday, March 13 • 4:10pm - 5:10pm
Zombies, Vampires & Monsters: Fostering Loyal Genre Communities

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The success of horror entertainment is becoming more dependent on niche online communities than the mainstream. This panel explains how to create loyal but vocal genre communities using social media tools. The panelists will also describe how they leveraged their community's involvement to further along the horror genre.
http://my.sxsw.com/events/event/908

Saturday March 13, 2010 4:10pm - 5:10pm
Hilton K Hilton Hotel

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