Don't miss the the Heather Gold Show, one of the true highlight events of SXSW Interactive. For 2010, the theme is "Get Excited And Make Things." Guests include Gina Trapani, Jeremy Keith, Robin Sloan and filmmaker and comic Negin Farsad. http://heathergoldshow.eventbrite.com
http://my.sxsw.com/events/event/8058