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Sunday, March 14 • 11:00am - 12:00pm
Gaming the Crowd: Turning Work Into Play

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What do Amazon Mechanical Turk, the Obama campaign, the 2010 Honda Insight, and the Nike+ all have in common? They all use gameplay mechanics to turn difficult real-world problems into play. I'll discuss practical ways to turn any website into a game, and the serious risks of doing it wrong.

Sunday March 14, 2010 11:00am - 12:00pm CDT
6AB Austin Convention Center

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