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Tuesday, March 16 • 12:30pm - 1:30pm
Microsoft Bing: Behind the Scenes of The Decision Engine

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One of the most anticipated, high-profile product re-branding and re-launch efforts of this past year, Microsoft's Bing didn't just gain mind- and search-share, it earned it through unique positioning and a holistic social media marketing strategy. An informative, entertaining look into how the right advertising and social media marketing efforts made...
http://my.sxsw.com/events/event/2685

Tuesday March 16, 2010 12:30pm - 1:30pm CDT
Ballroom C Austin Convention Center

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