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Saturday, March 13 • 11:00am - 12:00pm
Big Brother in Your Brain: Neuroscience & Marketing

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Is interactive marketing art or science? With the advent of neuromarketing, neuroscientists and researchers direct their expertise to selling, using MRIs to analyze brain activity when exposed to different stimuli. Companies like Google use mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph?

Saturday March 13, 2010 11:00am - 12:00pm CST
Hilton F Hilton Hotel

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