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Tuesday, March 16 • 3:30pm - 4:30pm
The Future is Now: Immersive Advertising as Gameplay

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Zoic Studios Director Loni Peristere discusses an innovative production process developed during the creation of the first ever "4-D" interactive commercial for the highly anticipated game Killzone 2. Zoic Studos and Guerrilla Games companies, along with clear guidance from Deutsch Advertising, strategized a multi-stage project that would simultaneously address the design...

Tuesday March 16, 2010 3:30pm - 4:30pm CDT
5ABC Austin Convention Center

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