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Tuesday, March 16 • 12:30pm - 1:30pm
Accountability's Hot, Anonymity's Not: Trumping the Trolls

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There's an ocean of untapped value in the 90% of people who don't contribute content online, and merely consume. They'll never participate with snarky trolls intimidating them and degenerating UGC quality. Quality skyrockets when there's more accountability and less anonymity. Explore how online contribution will evolve to balance this dynamic.
http://my.sxsw.com/events/event/7948

Tuesday March 16, 2010 12:30pm - 1:30pm CDT
Hilton J Hilton Hotel

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