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Monday, March 15 • 9:30am - 10:30am
Digitally Rebranding the Republican Party

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No brand was under attack in 2008 more than the Republican Party, and the GOP entered 2009 with one goal - rebrand and relaunch. Get a behind-the-brand look at how and why the GOP created and launched its new digital look and the digital strategy driving the brand's future success.
http://my.sxsw.com/events/event/471

Monday March 15, 2010 9:30am - 10:30am
Hilton C Hilton Hotel

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