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Sunday, March 14 • 12:30pm - 1:30pm
Selling Subculture Without Selling Out

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The online audience is increasingly fractured into passionate niches. Companies seek to infiltrate subcultures, and alt.tastemakers covet financial backing. But interactions between ''the underground'' and ''The Man'' have been marked with more distrust than respect. This panel will teach marketers have to work with subcultural tastemakers, and indie cool kids how...
http://my.sxsw.com/events/event/653

Sunday March 14, 2010 12:30pm - 1:30pm
Hilton C Hilton Hotel

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