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Saturday, March 13 • 3:30pm - 4:30pm
Rules of BrandFiction from Twittering MadMen

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Shorty award winner @BettyDraper steps out of the twitterverse with @Roger_Sterling to talk about transforming traditional advertising communication into entertainment that elicits real-time conversation essential to building brand share today.

Saturday March 13, 2010 3:30pm - 4:30pm
Hilton D Hilton Hotel

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