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Saturday, March 13 • 5:00pm - 6:00pm
Does My Sh*t-Talking Really Help Your Brand?

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We've heard that ''all press is good press.'' But during SXSW 2009, several panels provoked heated audience debates over a new variation: is social marketing successful if people talk about it? Controversial campaigns such as Whopper Sacrifice warrant a discussion about what really makes social media successful... and what doesn't.

Saturday March 13, 2010 5:00pm - 6:00pm CST
Hilton D Hilton Hotel

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