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Saturday, March 20 • 12:30pm - 1:30pm
The Cultural Significance of Direct-to-Fan Marketing

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For years, major label artists have been pressured into creating "hits" to satisfy unit sales and revenue objectives. With the emergence of direct-to-fan marketing, artists can now break from adhering to the hit-driven model. What will be the significance of such a change?

Saturday March 20, 2010 12:30pm - 1:30pm CDT
12AB Austin Convention Center

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