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Tuesday, March 16 • 5:00pm - 6:00pm
Smarter Social Media

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Smarter social media at IBM has required an embrace of not only a more open and conversational approach to marketing -- it has required a harmonic integration of the company's revitalized, crowdsourced values with a simultaneous transformation of its business model. This session will explore how social media helped invent and...

Tuesday March 16, 2010 5:00pm - 6:00pm CDT
Hilton D Hilton Hotel

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