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Tuesday, March 16 • 3:50pm - 4:50pm
Slashing Through Red-Tape to Revolutionize Corporate Communication

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After four years of blood, sweat and tears, sleepless nights, blunders and triumphs, Southwest Airline's social media efforts have emerged as a light-house for the Company's communication. Find out how they knocked traditional PR and Marketing strategy on its ass to revolutionize the company's voice.
http://my.sxsw.com/events/event/884

Tuesday March 16, 2010 3:50pm - 4:50pm CDT
Hilton D Hilton Hotel

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