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Tuesday, March 16 • 9:30am - 10:30am
Artists, Labels Embrace Virtual Worlds

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Music labels (Atlantic Records, EMI, Sony BMG) and musicians (Rob Thomas, Ice-T, New Found Glory) are embracing virtual worlds by creating branded stores and virtual merchandise that engage their fans and promote and sell music and memorabilia. Learn how virtual worlds are changing the music industry and creating new revenue streams...
http://my.sxsw.com/events/event/408

Tuesday March 16, 2010 9:30am - 10:30am
18ABCD Austin Convention Center