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Friday, March 12


Organizational Pitfalls on the Path to Multichannel Experience
Customers expect the same treatment from a company, whether they interact with it through a physical store, website, or mobile device. We relish simplifying these experiences yet often ignore critical institutional barriers of the organizations we serve. This panel flags five critical pitfalls on the path to Multichannel integration.

Friday March 12, 2010 2:00pm - 3:00pm
19B Austin Convention Center


Drawing Board: Innovation Lessons from Cartooning
Everything I needed to know about innovation, I learned by drawing cartoons. Launching a cartoon has a far lower success rate than innovation. Successful cartoonists have to be experts at generating ideas and breaking through the clutter. I'll share my experience, but also insights from Watterson, Groening, Adams, and others.

Friday March 12, 2010 3:30pm - 4:30pm
19B Austin Convention Center


Critical Tits: Rights, Cameras and the Immediacy Age
The EFF recently argued that Burning Man's not as open or nurturing as people think, and uses the DMCA to control photographers' rights. This caused a firestorm of controversy, forcing Burning Man to say its interests are protecting its trademark and attendees from being exploited by unscrupulous photographers. This panel will...

Friday March 12, 2010 5:00pm - 6:00pm
19B Austin Convention Center
Saturday, March 13


How To Make A Living As A Blogger
We keep hearing that bloggers, with their successful followings, web ads, and endless heaps of publicity, still don't make much more than a paper delivery route. Then there's the other 99%, with budding blogs, trying to go from $50 a month to at least something in the four-figures/month. This panel will...

Saturday March 13, 2010 11:00am - 12:00pm
19B Austin Convention Center


Measuring Blogger Credibility: FTC Regulation vs. Crowdsourced Solutions
The FTC wants to regulate blogs because many are posting reviews without disclosing conflicts of interest. Is government intervention the answer? This panel discusses new ways to measure blogger credibility using crowdsourced, self-policing systems. It'll examine specific metrics, review the new tools available, and propose new industry standards. We're giving away...

Saturday March 13, 2010 12:30pm - 1:30pm
19B Austin Convention Center


From Blogger to Social Media Guru to Professional Speaker
How do you make the journey from blogger to social media expert to professional speaker? This panel will spill the secrets of getting started -- and thriving -- in the public speaking world, from creating a knockout presentation to marketing that actually works to getting along with speaker bureaus.

Saturday March 13, 2010 3:30pm - 4:30pm
19B Austin Convention Center


Booze Blogging: Liquid Conversation
Cocktails tell the story of American history, and those leading the conversation today are pioneers on the digital landscape. We hope to explore the relationship between bloggers, bartenders, and brands while discussing how technology has influenced their discussions.

Saturday March 13, 2010 5:00pm - 6:00pm
19B Austin Convention Center
Sunday, March 14


The Yelp Effect: When Everyone's A Restaurant Critic
Nowadays, with restaurant blogs and sites like Yelp and Chowhound, everyone is a restaurant reviewer. Long gone are the days when professional critics had the final say. How are user-generated reviews changing how restaurants operate and how we eat? Is there still a role for the professional critic?

Sunday March 14, 2010 11:00am - 12:00pm
19B Austin Convention Center


Is Innovation Fair?
Andrew Keen, author of Cult of the Amateur, discusses the impact of social media and technological innovation on culture, society and economic justice.

Sunday March 14, 2010 12:30pm - 1:30pm
19B Austin Convention Center


Sarah Palin Is Your Media Role Model
Media attention is hard to get and harder to keep but one woman has it going on with Caribou style. Join us as we dissect the genius of staying in the spotlight no matter what it takes and learn tips to do it yourself.

Sunday March 14, 2010 3:30pm - 4:30pm
19B Austin Convention Center
Monday, March 15


BAM! An Entire Statewide University System Goes Virtual
For the first time in the history of interactive technology and education, the entire statewide University of Texas System has extended all of its 16 campuses into the online virtual world of Second Life and created in a bold move one of the largest virtual learning communities in the world.

Monday March 15, 2010 11:00am - 12:00pm
19B Austin Convention Center


Creative Youth: Organic, Collaborative, and Throw-Away Media
Youth are approaching digital self-expression from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborate with others, and publish an ongoing stream of momentary, mashed-up, disposable media. We discuss our research on youth and the future of creative products.

Monday March 15, 2010 12:30pm - 1:30pm
19B Austin Convention Center


Community Management: Future Skills You'll Need to Know
Community Management is a key role in any startups but with any new role in a company they need to evolve over time to survive and prosper. Come listen to what the future of community management will look like because the future role is more than just drinking with customers!

Monday March 15, 2010 3:30pm - 4:30pm
19B Austin Convention Center


"Mikey Likes It!": Does the FTC?
Customers can express their satisfaction in an emerging variety of ways: from blogging, to microblogging, to geolocated shout-outs. Did you know that you could face liability for postings, and that a company could, for the postings of its champions? This panel will explore the FTC's recently updated Endorsement Guides and the...

Monday March 15, 2010 5:00pm - 6:00pm
19B Austin Convention Center
Tuesday, March 16


How to Access the Chinese Music Market
Everybody already knows that China is the world's largest start up, and will soon be the largest music market in the world, but how does an artist break into the Chinese music scene? Distribution to this market that carries 700m mobile phones, all of whom readily buy ringtones and ringback tones...

Tuesday March 16, 2010 11:00am - 12:00pm
19B Austin Convention Center


DMCA & ToS 101
Hear from industry experts who have crafted the terms for sites you use everyday so that the next time you meet with counsel, you'll be a little more prepared and won't accidentally trigger a user insurrection.

Tuesday March 16, 2010 12:30pm - 1:30pm
19B Austin Convention Center


Artists + Fans = Powerful Change
Music has long been used to drive social change because it connects people on a pure emotional level, leveraging the power of artists' relationships with their fans. As new digital platforms continue to evolve, so do the opportunities for artists and causes to drive awareness, passion and action across vast audiences...

Tuesday March 16, 2010 3:30pm - 4:30pm
19B Austin Convention Center


The Sweet, Sweet Sound of Internet Radio Advertising
If you want to make a real connection with consumers, tune into internet radio advertising. This emerging medium takes the emotional impact of radio and combines with the benefits of digital to create a powerhouse environment that attracts an audience you need to reach. Find out why they're so important...

Tuesday March 16, 2010 5:00pm - 6:00pm
19B Austin Convention Center